What I Do
I help organisations in industry and education turn emerging technology into scalable growth. With 25+ years as a founder and entrepreneur in digital transformation, VR/AR and scaling businesses, I work as an interim executive, board advisor or innovation and growth partner.
Three ways to work with me
Interim executive
Temporary CEO or managing director during critical change or growth phases. I provide operational stability and strategic direction, build and mentor the team, and keep investors, partners and other stakeholders aligned.
Board advisor
Strategic sounding board for founders, boards and investors on growth, restructuring, investor readiness, capital strategy, M&A and exits.
Innovation & growth partner
Project-based lead for new products, services and markets. From go-to-market strategy and sales approach to delivery, including AI and XR implementation.
Workshops and presentations
I also give workshops and presentations on innovation, scale-ups and entrepreneurship, tailored to your event or training.
Focus areas
Innovation, digital transformation and high-tech solutions
Business development and market expansion
Sales strategy and go-to-market
Startup and scale-up leadership
Investor readiness and capital strategy
XR and AI integration for learning and operations
Training and workforce enablement through immersive technology
Reorganisation and process optimisation
Who I work with
Startups, scale-ups and corporates in industry and education, from large enterprises to fast-growing international tech companies.
How I work
Available for temporary assignments, 2 to 3 days per week
Based in Vught, the Netherlands; on site, hybrid or remote
Day rate and project rate on request
Hands-on leadership with clear objectives and timelines
Transparent communication with all stakeholders
Solutions tailored to your culture and sector
Focus on value that lasts after the assignment ends
Track record in numbers
7 million+ downloads
Fectar, CEO and founder (2018 to 2025). XR platform with thousands of daily users worldwide, including the US Marine Corps, Ritz Carlton Hotel School and the United Nations.
140,000+ people trained
IedereenEHBO, CEO and founder (2009 to 2015). First aid courses at more than 200 locations. Sold to a VC in 2015.
4 years on the Fast50
Media Nieuwe Stijl, founder (2000 to 2005). Full service internet agency listed on the Dutch Technology Fast50 for four successive years. Sold in 2005.
Today I am interim Executive Manager in the VR and AI sector with Skill Group.
Frequently asked questions
What kind of roles do you take on?
Interim CEO or managing director, board advisor, and project-based innovation and growth lead.
How much time do you have available?
2 to 3 days per week for temporary assignments.
Where do you work?
I am based in Vught, the Netherlands, and work on site, hybrid or remote.
Which sectors do you focus on?
Industry and education, with a focus on XR (VR/AR), AI and digital transformation.
What are your rates?
Day rate and project rate are available on request.
Do you give talks or workshops?
Yes, on innovation, scale-ups, entrepreneurship and the lessons from both success and failure.
Have a question that is not listed here? Get in touch.